Interesting choice

[jbsegal]

That's a ballsy ad campaign for you...

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The fuck? I posted this... 2 weeks ago? at least? Wow.

Comments

[gravitrue.livejournal.com]

yeah, I'm not the target market, but it certainly filled me with derision.

water, eh?

[librarian.livejournal.com]

I bet they don't run this campaign in India. I was also pretty OMG about it.

[whitebird.livejournal.com]

Eh, most anything organic is comprised mostly of water.

This reminds me a lot of the movie Crazy People, though.

[gravitrue.livejournal.com]

yeah, but pure water is tasteless, so it's saying either "we lie to you" or "we can't do math".

[whitebird.livejournal.com]

They're completely admitting that it's not pure water. And "100% taste", is about the same as saying "Giving 110%." Sure, it makes no logical sense, but, lots of cliches don't.

[thespian.livejournal.com]

I'm the world's worst Diet Coke addict, and I've been totally mocking those ads. They actually disappeared pretty damn quick.

[dcseain.livejournal.com]

I've always said it was flavoured, coloured, sweetened water. Also, having worked in restaurants and the like, yeah mostly water.

[42itous.livejournal.com]

(Don't mind me: I don't have anything to say about Diet Coke*, I just wanted an excuse to show off my newly augmented userpic, courtesy of majordomo.)

*Laurence Olivier, otoh, does.

[jbsegal.livejournal.com]

<LAUGH!!!>

[intuition-ist.livejournal.com]

it's funny that they vanished so quick -- i looked at it and thought "hm, they're trying the truth for a change. how novel."

(yes, real water has no taste, but then again, neither do their marketing people, so enh.)

[starphire.livejournal.com]

See, I thought it was ballsy at first. Then I thought "maybe they're subtly saying "but the other 1% makes ALL the difference in the world, and that's why you want to pay for it".
Then I laughed at myself for following the ad company's non-linear logic so quickly. Hey, at least I'm thinking!